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The Neuromarketing Chain of Techniques and Business

13:30 Using EEG and BOLD-MRI to infer brain activity: possibilities and limitations.
In this talk I will give a short overview of what EEG and BOLD-MRI measure and how this activity can be used to infer what humans are doing.

EEG is known to have a good temporal resolution in measuring brain activity. MRI is known to have a good spatial resolution. Using these techniques for consumer research implies that they must have an added values above and beyond predicting (possible) overt responses.

I will argue that this is much more the case for MRI than EEG.

dr. H. Steven Scholte
Associate Professor of Cognitive Neuroscience, Department of Psychology, University of Amsterdam Director of R&D Neurensics B.V.

13:50 Q&A from the audience

14:00 Applying neuromarketing to improve business results
• How to significantly increase the effectiveness of advertising and marketing campaigns
• What knowledge about customer preferences can be derived from neuromarketing research?
• How objective is a neurological evidence?

Chief Neuromarketing Officer, SalesBrain

Partner, SalesBrain
Associate Professor, Universitat Pompeu Fabra

14:40 Q&A from the audience

Neuromarketing Science & Business Association

"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai