Consumer Insights

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PROGRAM DAY 1 
PROGRAM DAY 2

CONSUMER INSIGHTS - 2 february 2012
Speakers to be announced very soon

10:30 Opening

- Welcome to Amsterdam, by moderator of the day
- Welcome by the president of the Neuromarketing Science & Business Association

10:40 
Messages to the long-term memory of your audience
- How to measure consumer engagement?
- Optimizing branded content
- Why little changes to an add can make a huge effect on its effectiveness

11:20
Predicting Product Pricing by BOLD fMRI
- Mapping consumer desire
- New insights in the willingness to pay

11:50
Q&A from the audience

12:15
Lunch break

13:25
Consumer decision making
- The application of multiple different neuromethods
- How to integrate the findings

14:05 
Sight, hearing, touch, smell and taste before interpreting neuromarketing results
- The secrets of human perception
- Understanding of the “why” before knowing the “where”
- Offering the right sensory mix

14:45 
Q&A from the audience

15:00 
Coffee break

15:30
Enrich consumers feedback
- The application of multiple different neuromethods
- How to integrate the findings?

16:15
Future of Neuromarketing
- What new insights can we expect in the near future?
- How will Neuromarketing as a discipline integrate on the business floor?
- How will the field develop?

17:00
Start social event on the Amsterdam canals

 

Neuromarketing Science & Business Association


"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai